Closing

This is the most wonderful term in selling. It brings about the sound of gold, so to speak. It initially suggests that an understanding has been sealed between you and the client and that both of you have agreed on the merits and benefits of the product you are selling. Secondly, the fact that a friendship has also been established between you and the client renders the closing much warmer than a simple selling incident. But, until the order form has actually been signed, the deal is still a deal and the client has the option to change his mind about buying. There are last-minute factors that could alter every good intention.