Selling Secrets

An elderly male, well beyond his sixties, made history: his being enterprising and different surprised the sales industry. Three things are puzzling in this statement. First, it says an old man; second, he manifested a miracle in the world of sales; and third, he had the guts to be different.
This super grandpa (lolo) really made history. How? He simply sold five thousand copies of the Bible in one year. Yes, it sounds simple, you may say. In fact, you may also add that you too can sell ten thousand copies of the Bible. You challenge that you can do it in less than a week. That is the spirit. It is good if we can accomplish the job. But what if we could not? That would be very embarrassing.
Our super lolo did not do wholesale. He sold the Bible one copy at a time, and he went from house to house. How did he sell five thousand Bibles in one year? You have to sell more than thirteen books a day every day, seven days a week to sell all the five thousand copies in one year.
When interviewed, the old man refused to explain his story on camera. He told the TV crew to just observe him when he made his client calls. So they did. They saw our super lolo knock on the front door of a house. In labored speech, he beseeched the person who opened the door to him.
“Good morning, ma’am. I’m Ka (a colloquial term used before the name of an elderly) Roger.”
“Yes. Can I do anything for you, lolo?”
“I would like to sell you a Bible, ma’am.”
“Is that so?”
“Yes. Would you like to buy or would you rather listen to me relate to you the whole book?”
If it were you, how would you answer? What would you say? Will you buy or would you like Ka Roger relate to you the whole Bible? It might take him a week going through Old Testament in your house. Would you allow that? I suppose you would rather buy.
Each salesperson has his own creative approach. Each of them has his own particular type of novelty. Ka Roger is no different. The point here is that the impression we get at first blush in our story of our super lolo is the mystery that surrounds his accomplishment of selling a great number of Bibles. But the moment we learn the why and how of his tale, we are wont say, “Naku, ‘yun lang pala (So, that’s it)!”
What seemed a secret at first became common knowledge. With that knowledge, the shroud of mystery was removed. But It cannot be denied that Ka Roger’s secret or magic worked! Expect the same thing to happen with the secrets I am going to reveal to you here. They will work. They will bring forth amazing results like the secret of Ka Roger. They are mysterious at first until you learn about them. This is like the magic of David Copperfield and that of the other great magicians. It is truly magic until you learn how it is done.