Saturday, November 22, 2008

Merchandising


Merchandising- right display of your products inside the store.
- It gives information about your products.
- It hypes the products..
- It is the last link of company's product supply chain to a shopping
cart of the buyer.
* CONCEPT DEVELOPMENT
Before making any products it has been studied.
* MARKET RESEARCH
The products will be tested if it will encourage the consumers.
* PRODUCT DEVELOPMENT
After the market research, the product will be develop according to its
features (designs,benefits for the consumers)
* FULL MIX TEST
In this stage the Advertising and Merchandising are now studied (pricing,
packaging, promotions, etc.)
* PRODUCTION
The products are now produce by volume.

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