Monday, December 8, 2008

CHARACTERISTICS OF GOOD P.O.P. MATERIALS

1. Must get attention of a prospective buyer
2. Must build confidence.
3. Should give the product information briefly.
4. Should create the proper atmosphere for the product.
5. Should create the impression that the product being advertised is good value for
money.
6. Must be attractive enough to deserve a preferred place int the store.

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